INFOBRAND® On_Line
www.infobrand.com.ar

INFOBRAND® is the editorial of a qualified publication about marketing, branding and communication. It’s been in the Argentinean market for over five years. This magazine and its site connect the whole marketing and communication industry giving information about business opportunities, events and a wide range of services and productions of the area. It also generates permanent activities and special productions, becoming a forced referent for professionals on the area.

The online edition was part of a strategy aiming to introduce Infobrand into the virtual market, accompanying a mature state of the brand. Media centres and announcers progressively develop in this site their advertisements; this requires a deep analysis of quality and target and a measure of opportunities and results, that is to say, a specific knowledge.

“We have created an online medium with an attractive format to represent products and services, based on a communication tool which informs, entertains, and generates interest and an added value for announcers and consumers. Among publicity and marketing industries, companies in general and communication media and professionals it creates a tendency and becomes a forced referent”, comments Rodrigo Nazar, director of Infobrand.

Infobrand On line is a digital publication weekly updated with a magazine treatment. “We have chosen Dos al Cubo as an strategic partner for this project due to their recognized experience in the market but also because we understood that it could offer us a platform for managing content which was easy to apply and use and dynamic and flexible as regards content publication”, adds Nazar.

A fundamental side of the on line strategy was to develop a tough and systematic work of SEO (Search Engine Optimization) and SEM (Search Engine Marketing), allowing this medium to appear always on the first places of the most famous search engines’ results.
 
Infobrand on line’s interface and the publication tool make content management agile, according to digital support. Texts are adapted for quick reading so that each article doesn’t take more than 2,5 minutes. Apart from articles, the site publishes videos, opinion columns, launching announcements, campaigns analysis, audiovisual interviews and emblematic cases and, of course, last minute news which can’t wait to be published in the next edition. Subscribers receive weekly a summary of each edition in a newsletter format, including the title and a brief description of each article; this bulletin is automatically generated by the same content management tool.
 

Infobrand® has been using Thinkindot® CMS since 2003; and over these five years has been permanently evolving, taking advantage of Dos Al Cubo’s inversion on investigation and development. “These platform updating allowed us to incorporate new multimedia applications which gave way to new sections in the medium, and also we could perform virtual communication actions among Infobrand’s target community”, explains the Director. Both companies are presently working on a new format which will allow the medium to exploit the applications and tools offered by web 2.0 to the top, in order to give another huge step towards giving Infobrand On Line an even more dynamic structure.

Infobrand On Line in numbers
Published editions: 209
Articles: over 5.000 articles indexed and produced by the editorial staff.
Subscribers: over 12.000 subscribers.
Visitor’s Profile: 35% managers or owners. 51% managers of medium hierarchy. 12% independent readers.
Traffic: half a million monthly impressions.