Ultimahora.com
The on line version of the Paraguayan newspaper Ultima Hora gave an exponential turn up by the end of the year 2006 when they started using Thinkindot CMS®. The site had been on the web since November 1997 and received periodical design adjustment.
Ultimahora.com
The on line version of the Paraguayan newspaper Ultima Hora gave an exponential turn up by the end of the year 2006 when they started using Thinkindot CMS®.
The site had been on the web since November 1997 and received periodical design adjustment. But, on December 27th 2006 they introduced their new site, with a format which was unique in Paraguay and allowed them to supply information having all the characteristics of a multimedia page.
At present, Ultimahora.com offers completely updated text news, images, audio and videos. It provides a much more fluent interactivity between the newspaper and its readers. Besides, they have incorporated ÚH which is a version for mobile phones and e-mails, UH en el mundo (ÚH in the World), which is read in more than 90 countries; and Última Hora del Este (Última Hora East), which includes a special section with information about the triple borderline Paraguay, Argentina and Brazil.
Última Hora has thus become a pioneer in multimedia information starting a real change in journalism tendencies in Paraguay.
They got an immediate result: within a year, the number of visits to their site increased 200%.
Paraguay is a country characterized by high prices and scarce Internet connections, which makes it highly remarkable for últimahora.com to have such a number of visits: almost 100 thousand people are informed daily through their site. Before working with Dos al Cubo the number of daily visits was 20 thousand.
Furthermore, the advertising demand is progresively increasing since the sites gives announcers a new and more efficient approach to consummers.
Ultimahora.com has definitely marked a tendency in Paraguay and Dos al Cubo has been the strategic ally which enabled the change.
The on line version of the Paraguayan newspaper Ultima Hora gave an exponential turn up by the end of the year 2006 when they started using Thinkindot CMS®.
The site had been on the web since November 1997 and received periodical design adjustment. But, on December 27th 2006 they introduced their new site, with a format which was unique in Paraguay and allowed them to supply information having all the characteristics of a multimedia page.
At present, Ultimahora.com offers completely updated text news, images, audio and videos. It provides a much more fluent interactivity between the newspaper and its readers. Besides, they have incorporated ÚH which is a version for mobile phones and e-mails, UH en el mundo (ÚH in the World), which is read in more than 90 countries; and Última Hora del Este (Última Hora East), which includes a special section with information about the triple borderline Paraguay, Argentina and Brazil.
Última Hora has thus become a pioneer in multimedia information starting a real change in journalism tendencies in Paraguay.
They got an immediate result: within a year, the number of visits to their site increased 200%.
Paraguay is a country characterized by high prices and scarce Internet connections, which makes it highly remarkable for últimahora.com to have such a number of visits: almost 100 thousand people are informed daily through their site. Before working with Dos al Cubo the number of daily visits was 20 thousand.
Furthermore, the advertising demand is progresively increasing since the sites gives announcers a new and more efficient approach to consummers.
Ultimahora.com has definitely marked a tendency in Paraguay and Dos al Cubo has been the strategic ally which enabled the change.