HSM Global
www.hsmglobal.com

HSM is a global leader in executive education, providing outstanding management content for decision-makers from every area of business. HSM designs activities and events which aim to show executives the very latest ideas, trends and practical tools for improving business practices. It generates, selects and distributes top quality management knowledge in a number of different formats: Leadership summits, Forums, Intensive training sessions, Print, On-line and Television programs. HSM is a global referent in management.
As HSM is present in six different countries, it needed to unify and standardize its portal design on Internet. For the company, its website is not only a means of providing information but also a sales channel, as those interested in its activities can see the event schedules, articles by leading experts in management (by subscribing to the HSM newsletter) and sign up for the international seminars which the organization holds on a yearly basis.

“We were looking for a tool which would allow us to concentrate content management for our eight portals as simply and dynamically as possible, including the option of multi-media resources which would transmit more effectively the actual experience of an HSM event featuring the world’s management gurus. We found the solution in Thinkindot®” 
Enrique Azuaga, Chief Operations Officer (COO) of HSM.

Previously, all the websites had been designed individually by hand. Furthermore, each one had a different portal and did not display any videos. This situation meant that each office would ask for changes to design and content without respecting the unified criteria for identity and images that the company demanded. Also, without multimedia support, they lacked the opportunity to show pictures and footage of past events which are often an effective incentive for executives considering signing up for upcoming activities as they can see the quality of the speakers and the event program as well as the audiences and locations.

“A main feature of Thinkindot® is that it is a flexible system with central implementation which can at the same time enable each one of our offices in different countries to administrate its own content within the design and functional parameters which we have established throughout,”. Luciano Caccia, Chief Technical Officer (CTO) of HSM

As HSM continues to develop new products and services on-line, it is easily able to incorporate new functions and content spaces for text, graphics, multi-media items and even interactive ones, thanks to the modular structure of Thinkindot®. So far, they have included on-line surveys and administrate publicity banners, viewer comments and tickets sales.

Main features
- 8 portals
- 6 different countries
- 5 languages
- 120.000 people registered a year